How General Tso’s Transformed Delivery Operations with Shipday
- Fewer delivery errors
- 75%
- Hours saved weekly
- 3+
- Improvement in delivery time
- 20%
- Client name
- General Tso’s
- Location
- Dunwoody, Georgia
- Founded
- 2020
- Client since
- 2020
- Size
- 2 Locations
About General Tso’s
When Patrick Cheng launched General Tso’s in 2020 amidst the global pandemic, it wasn’t a mere pivot—it was a breakthrough born from necessity. With his previous homestay rental business collapsing, Patrick seized the opportunity to revive a struggling Chinese restaurant in Dunwoody, Georgia. Using a streamlined, logistics-first approach, Patrick quickly transformed the small 800 sq. ft. space into what he describes as a "catering factory," optimized for high-volume, high-speed output.
“In just 30 days, we pulled in $30,000. That’s when I knew: this wasn’t just a pivot. It was a breakthrough.”
General Tso’s operates exclusively as a catering kitchen, efficiently producing up to 200 meals per hour without any dine-in services. Inspired by the unmet demand for dependable Asian catering among offices, hospitals, and schools, Patrick leveraged his business background and family experience in the food industry to create a highly efficient, tech-enabled restaurant model that prioritizes speed, consistency, and quality.
Before Shipday
Manual coordination, delivery errors, and time-consuming support strained operations and slowed growth, risking trust, loyalty, and profitability.
Considerable Delivery Error Rate
Manual dispatching caused frequent mistakes, missed locations, and costly refunds.
Poor Tracking Experience
Customers had no visibility, leading to calls, frustration, and negative reviews.
Heavy Operational Burden
Staff lost 3–4 hours weekly managing deliveries and fixing avoidable issues.
Low Driver Efficiency & Morale
Unclear routes and poor coordination led to delays, stress, and high turnover.
With Shipday
Shipday brought automation, real-time tracking, and route optimization—cutting errors, saving time, and increasing repeat business and driver satisfac
75% Fewer Delivery Errors
Smart dispatching ensured accuracy, lowering refunds and protecting margins.
Real-Time Tracking & Alerts
Live updates boosted transparency and customer trust with fewer support calls.
Saved Hours Every Week
Automation replaced manual tasks, freeing up 3–4 staff hours per week.
Double Driver Productivity
Optimized routes improved delivery speed and kept drivers happier and loyal.
“If you’re not using Shipday, you’re leaving money, time, and reputation on the table. It’s not optional in 2025 — it’s essential.”
Turning point: choosing Shipday
After a particularly challenging Friday when multiple orders were delivered incorrectly, resulting in full refunds, Patrick decided to find a solution. Shipday stood out with its real-time tracking, smart dispatch, route optimization, and customer notifications, offering exactly the functionalities General Tso’s needed.
Implementation was seamless, with onboarding completed within a single day. Staff and drivers were quickly trained using AI-powered training materials, supported by Shipday’s responsive team.
“One client said, ‘You guys are dialed in.’ That was it—our ‘aha’ moment.”
Immediate and significant results
The impact of implementing Shipday was immediate and substantial:
- Operational Efficiency: Delivery errors dropped by 75%, saving approximately 3–4 hours weekly in manual coordination.
- Enhanced Delivery Performance: Delivery times improved by 20%, and driver productivity doubled, enabling each driver to handle more orders daily.
- Customer Satisfaction: Improved transparency and tracking boosted trust, leading to a 25% increase in repeat corporate orders.
Financial Improvements: Reduced refunds, optimized resource use, and increased driver retention allowed the reinvestment of resources into business growth.
Driver and customer experience
With Shipday, drivers experienced significantly less confusion, greater autonomy, and increased loyalty. Customers appreciated the accurate, timely tracking updates, often highlighting the reliability of General Tso’s catering. “You guys run like Amazon — but tastier.” mentioned one of the corporate clients.
“Customers love the tracking feature. It builds trust and shows we’re serious about service.”
Reflections & recommendations
Patrick unequivocally recommends Shipday to other restaurant operators. He emphasizes that using Shipday is essential—not optional—in today’s highly competitive catering market.
In his words:
"Shipday is your delivery manager, dispatcher, and GPS—rolled into one. It didn’t just fix delivery; it freed up our time to grow smarter, train better, and serve faster. If you're serious about scaling in this industry, Shipday isn't a luxury—it's a lifesaver."
Through the strategic adoption of Shipday, General Tso’s not only stabilized its operations but also positioned itself for sustained growth and industry leadership.
